UllmannCelebrity IP, monetized.
Licensing and brand equity advisory for talent-led brands. Licensor representation, licensee placement, royalty and minimum-guarantee structures, category extensions and IP rights acquisition.
Licensing and IP.
Licensor-side and licensee-side programs across character IP, consumer products and digital rights.
Both sides of the license.
Licensor representation
Talent, estates and legacy marks. Program strategy, partner selection and approvals.
Licensee placement
Manufacturers and operators matched to IP by category, channel and territory.
Deal structure
Royalty rates, minimum guarantees, advances, term and approval rights.
Category extensions
New verticals and territories a brand has earned the right to enter.
Distribution & retail
DTC and wholesale strategy, retail placement and territory roll-out.
Ventures & acquisition
Talent-led joint ventures with equity, and IP rights acquisition with untapped licensing value.
Made from the operator side.
Rhett Ullmann founded his first consumer brand at 17, while racing internationally as a sailor, and has created, licensed and marketed brands ever since.
Ullmann Brands works licensor-side for talent, estates and brand owners, and licensee-side for manufacturers and retailers that need IP with real sell-through.
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- LicenseesManufacturers, DTC brands, retailers and distributors
- LicensorsTalent, representatives, estates and brand owners
- RetailBuyers and wholesale partners